Social media platforms like Twitter, Facebook, and Instagram can be incredibly useful for marketing, You can easily reach a large audience with a minimum expense. However, an area that businesses often struggle is conversions. What use is having a huge army of followers if they don’t buy your products or engage with your business? In this guide, we look at how to convert your social media followers into customers.
1. Include calls-to-action in your social media posts
Firstly, your social media posts must include a call to action. A call to action is something that prompts your followers to make a purchase or head to a product page on your website, for example. These are relatively simple things to include in your social media posts – they could be something as simple as a link to a website. The key is to include them! How can you expect your followers to become customers without a means to purchase your products/services?
2. Offer discounts to your active followers
One of the simplest things to do is to offer your active social media followers discounts! This will give them an incentive to stay active on your social media profiles, but it will also encourage them to spend. The discount could be rewarded to those who share a Facebook post with X other people, or like an Instagram post, for example. You can do this in a creative way that both promotes sales, but also boosts your social media activity.
3. Include follower-only content
A great way to turn followers into customers is to make them feel special! This builds on the above point. Oftentimes businesses will utilize follower-only content. This is segmented content that only followers can access. This firstly gives non-followers a reason to invest in your social media. Secondly, it will make your existing followers feel special and make them more inclined to make a purchase with your business. This could be something simple like giving followers early access to new product releases.
4. Promote your products via social media
A simple thing to do is to actually promote your products and give your customers a means to buy them/see them! It is surprising how many businesses simply don’t add any links or means for their customers to actually see and buy their products.
This is an incredibly simple thing to do and it can easily turn followers into customers. The key is to not overdo it and to be restrained. Use links sparingly and make sure your products are promoted in a fun way.
5. Incorporate branding in your social media profiles and posts
Lastly, you must use branding in your profiles and posts. Followers are far more likely to engage with your business and spend money if they trust your brand. Firstly, you should look to add your business logo to your posts and profiles. You can find some free design tools like GraphicSprings to do this. Secondly, your branding should be consistent across different platforms. For example, you should use the same branding on social media as you do your website and blog.
Turn Those Followers Into Paying Customers Today!
As you can see, there are some simple things you can do to turn those followers into paying customers. While having thriving social media platforms is vital, they must also be lucrative. You must craft your content in such a way that promotes spending, and will give your customers a push in the right direction. Hopefully, the five things listed above have given you some idea on how to accomplish this!