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When Science Fiction Becomes Reality

air touch screens

Philip Dick imagines advertising

Philip K Dick
Think of advertising in 1958, and the mind conjures up images of proud housewives pulling pies out of an electric oven. Not for Philip Dick, though. His short story in the same year, later interpreted as the movie Minority Report harks forward to air-touch screens and advertising that responds to individual preferences in real time. If you don’t like what keeps popping up in your Facebook feed, check your search history, your credit card statement and your daydreams.

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